Wafers hold a special place in the hearts of Poles, being among their cherished national products. The country has been the world's leading exporter of wafers for over a decade. As Roshen's first foray into the demanding Polish market, the goal was clear: to convey a distinctive message — "These wafers are delicious." We were there to assist in crafting a communication strategy that would resonate with the discerning Polish audience.

Departing from the conventional narrative, our wolf isn't a fearsome beast but just an ordinary guy. Red Riding Hood isn't the innocent girl, typical damsel in distress; she's practically an evil mastermind. And when walking through the forest gets tiresome, there's always Huber (Horse Uber) to the rescue. In the event of a grave crime like the theft of Roshen wafers, real cops step in.
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Filming took place in the picturesque landscapes of Georgia. For the night scene featuring the police, a genuine fairy-tale house, straight from Red Riding Hood's grandmother's story, emerged in the heart of the forest. And a medieval carriage rolled in straight from a museum.