KASTA. FINDS THAT CHEER YOU UP
KASTA. FINDS THAT CHEER YOU UP
creative campaign
BACKGROUND
Kasta is a clothing and footwear marketplace known for its amazing prices and many ways to save. At Kasta.ua, you’ll find clothes and shoes at shockingly good prices, with discounts often hitting 50% or more on truly great items.
Kasta’s audience? They’re the savvy shoppers who hunt for deals and genuinely enjoy finding those hidden gems. That’s why Kasta calls itself the “Marketplace of Fashionable Finds,” and our goal was to capture that thrill of discovery in this Black Friday campaign.
During a conversation with the Kasta team, the portrait of our ideal customer emerged: a woman we instantly adored. “The whole country depends on these women,” the CEO said, sparking the campaign’s central idea. These are the women who carry a lot—whether it’s managing lunch or balancing family life. And sometimes, their mental health could use a little lift, like, say, a discounted dress from Kasta!
Kasta’s audience? They’re the savvy shoppers who hunt for deals and genuinely enjoy finding those hidden gems. That’s why Kasta calls itself the “Marketplace of Fashionable Finds,” and our goal was to capture that thrill of discovery in this Black Friday campaign.
During a conversation with the Kasta team, the portrait of our ideal customer emerged: a woman we instantly adored. “The whole country depends on these women,” the CEO said, sparking the campaign’s central idea. These are the women who carry a lot—whether it’s managing lunch or balancing family life. And sometimes, their mental health could use a little lift, like, say, a discounted dress from Kasta!
FOR THESE WOMEN, A GREAT FIND ON KASTA ISN’T JUST A PURCHASE. IT’S A LITTLE GIFT TO THEMSELVES—A GLIMMER OF JOY, A BIT OF THERAPY, A LIGHT AT THE END OF THE TUNNEL.
Our videos tell the stories of these women, on whom everything depends. They keep the peace at family dinners, bring magic to school events, and still manage to treat themselves to some well-deserved bargains. It’s the whole nation of amazing women, holding it all together in their polka-dot dresses on sale.
Our videos tell the stories of these women, on whom everything depends. They keep the peace at family dinners, bring magic to school events, and still manage to treat themselves to some well-deserved bargains. It’s the whole nation of amazing women, holding it all together in their polka-dot dresses on sale.
In a single day, we shot seven main videos, several TikTok clips, and staged a photoshoot for key visuals.
Product videos were spun off from these main stories. Here, our heroines share Kasta’s features in just a few seconds, with a little side-story unfolding in the background.
A fun behind-the-scenes moment? Creating costumes for the kids! We designed them to feel handmade, as if “Mom” sewed them herself the night before the holiday. The girl who played the bunny adored her costume so much that we all agreed she should keep it.
For the campaign, we also wrote a children’s song and a poem about autumn, which the kids performed. It turned out so well that we made additional social media videos featuring the kids’ song and poem performances.
For the campaign, we also wrote a children’s song and a poem about autumn, which the kids performed. It turned out so well that we made additional social media videos featuring the kids’ song and poem performances.
We took a famous Ukrainian song and gave it a fun twist for radio: we reimagined it as if sung by usual people, not professionals.
TEAM
CREATED BY
Client — KASTA
Agency — Drama Queen
Creative Director — Anna Goncharova
Creative Producer — Oleksandr Khmyrov
Senior Copywriter — Valeria Semenets
Project Manager — Yulia Gapon
Production — tvlab
Executive producer — Oleksandr Khmyrov
Producer — Yana Teranis
Director — Eugene Golovatenko
1AD — Valentyn Semko
DOP — Oleg Bondarenko
Gaffer — Valerii Butkov
1AC — Kyrylo Piddubnyi
Focus — Andrii Karpets
Playback — Oleksii Goniaylo
PM — Andrii Naumchuk
Art. Department — Danylo Dubrovskyi
Style — Dina Golubeva
MUA — Daria Korenchuk, Valentyna Zaranko
Sound — Oleksii Diachenko
Photographer — Andrew Grey
Agency — Drama Queen
Creative Director — Anna Goncharova
Creative Producer — Oleksandr Khmyrov
Senior Copywriter — Valeria Semenets
Project Manager — Yulia Gapon
Production — tvlab
Executive producer — Oleksandr Khmyrov
Producer — Yana Teranis
Director — Eugene Golovatenko
1AD — Valentyn Semko
DOP — Oleg Bondarenko
Gaffer — Valerii Butkov
1AC — Kyrylo Piddubnyi
Focus — Andrii Karpets
Playback — Oleksii Goniaylo
PM — Andrii Naumchuk
Art. Department — Danylo Dubrovskyi
Style — Dina Golubeva
MUA — Daria Korenchuk, Valentyna Zaranko
Sound — Oleksii Diachenko
Photographer — Andrew Grey
Casting — Slava Nechai-Kuchynskyi
Rental — Patriot
Transport — Starwagen
Post-production:
Edit — Dima Pustovarov
Color Grading — Valentin Vernigor
Animation — Maksym Arseniuk & Alina Smila
SFX & Mastering — Caveman records
V.O. talent — Evgenii Sinchukov
Post-production producer — Dima Malyi
Actros:
Liudmyla Ardelian, Viktor Lishynskyi, Anastasia Osmolovska, Yurii Yaremenkо, Olena Zakharuk, Sashko Salo, Margaryta Liubomska, Milana Kuzmenko, Stebelska Emilia,Tymofiy Myrona, Misha Zelenin, Julia Kuzmichova, Milana Ivanytskа, Mykyta Svyrydov, Anna Chabak, Vladyslav Blintsov
Rental — Patriot
Transport — Starwagen
Post-production:
Edit — Dima Pustovarov
Color Grading — Valentin Vernigor
Animation — Maksym Arseniuk & Alina Smila
SFX & Mastering — Caveman records
V.O. talent — Evgenii Sinchukov
Post-production producer — Dima Malyi
Actros:
Liudmyla Ardelian, Viktor Lishynskyi, Anastasia Osmolovska, Yurii Yaremenkо, Olena Zakharuk, Sashko Salo, Margaryta Liubomska, Milana Kuzmenko, Stebelska Emilia,Tymofiy Myrona, Misha Zelenin, Julia Kuzmichova, Milana Ivanytskа, Mykyta Svyrydov, Anna Chabak, Vladyslav Blintsov
Client — KASTA
Agency — Drama Queen
Creative Director — Anna Goncharova
Creative Producer — Oleksandr Khmyrov
Senior Copywriter — Valeria Semenets
Project Manager — Yulia Gapon
Production — tvlab
Executive producer — Oleksandr Khmyrov
Producer — Yana Teranis
Director — Eugene Golovatenko
1AD — Valentyn Semko
DOP — Oleg Bondarenko
Gaffer — Valerii Butkov
1AC — Kyrylo Piddubnyi
Focus — Andrii Karpets
Playback — Oleksii Goniaylo
PM — Andrii Naumchuk
Art. Department — Danylo Dubrovskyi
Style — Dina Golubeva
MUA — Daria Korenchuk, Valentyna Zaranko
Sound — Oleksii Diachenko
Photographer — Andrew Grey
Casting — Slava Nechai-Kuchynskyi
Rental — Patriot
Transport — Starwagen
Post-production:
Edit — Dima Pustovarov
Color Grading — Valentin Vernigor
Animation — Maksym Arseniuk & Alina Smila
SFX & Mastering — Caveman records
V.O. talent — Evgenii Sinchukov
Post-production producer — Dima Malyi
Actros:
Liudmyla Ardelian, Viktor Lishynskyi, Anastasia Osmolovska, Yurii Yaremenkо, Olena Zakharuk, Sashko Salo, Margaryta Liubomska, Milana Kuzmenko, Stebelska Emilia,Tymofiy Myrona, Misha Zelenin, Julia Kuzmichova, Milana Ivanytskа, Mykyta Svyrydov, Anna Chabak, Vladyslav Blintsov
Agency — Drama Queen
Creative Director — Anna Goncharova
Creative Producer — Oleksandr Khmyrov
Senior Copywriter — Valeria Semenets
Project Manager — Yulia Gapon
Production — tvlab
Executive producer — Oleksandr Khmyrov
Producer — Yana Teranis
Director — Eugene Golovatenko
1AD — Valentyn Semko
DOP — Oleg Bondarenko
Gaffer — Valerii Butkov
1AC — Kyrylo Piddubnyi
Focus — Andrii Karpets
Playback — Oleksii Goniaylo
PM — Andrii Naumchuk
Art. Department — Danylo Dubrovskyi
Style — Dina Golubeva
MUA — Daria Korenchuk, Valentyna Zaranko
Sound — Oleksii Diachenko
Photographer — Andrew Grey
Casting — Slava Nechai-Kuchynskyi
Rental — Patriot
Transport — Starwagen
Post-production:
Edit — Dima Pustovarov
Color Grading — Valentin Vernigor
Animation — Maksym Arseniuk & Alina Smila
SFX & Mastering — Caveman records
V.O. talent — Evgenii Sinchukov
Post-production producer — Dima Malyi
Actros:
Liudmyla Ardelian, Viktor Lishynskyi, Anastasia Osmolovska, Yurii Yaremenkо, Olena Zakharuk, Sashko Salo, Margaryta Liubomska, Milana Kuzmenko, Stebelska Emilia,Tymofiy Myrona, Misha Zelenin, Julia Kuzmichova, Milana Ivanytskа, Mykyta Svyrydov, Anna Chabak, Vladyslav Blintsov
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global campaign