Everything for Every Beauty
Strategy, creative campaign
BACKGROUND
EVA.UA approached us with a task to vibrantly showcase the neverending range of beauty products and brands available on EVA BEAUTY. For every taste, for every beauty… so we embarked on this great duty.
CAMPAIGN
This was going to be EVA BEAUTY’s first big communication splash. We wanted to create something beautiful and intriguing without complicating the main message.
The video takes place in a museum, where we focus not on exhibitions but on every feature and body part of women. It's a mesmerizing visual poem that celebrates every form of women's beauty as timeless masterpieces.
Whether you have Nordic features or warm southern ones; whether your nose is Italian-aquiline or French-petite; whether your style is smart casual or your heart belongs to acid rave looks — EVA BEAUTY has exactly what you need.
This way, we subtly convey our simple message ("There's something for everyone") and promote body positivity without using clichés.
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Even though the overall vibe of the campaign is dreamy and mysterious, the camera movement is pretty active and nonlinear. This makes the video more visually engaging and ensures we highlight all the key details we need.
Key Visual
We have developed a series of key visuals that highlight beauty contrasts and, at the same time, embrace beauty in all its forms.
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CREATED BY
Client — EVA BEAUTY
Agency — Drama Queen
Creative director — Anna Goncharova
Creative producer—Oleksandr Khmyrov
Project Manager — Yulia Gapon
PRODUCTION — TVLAB
Director — Nata Ivanova
DOP – Ruslan Mingazirov
Executive producer — Oleksandr
Khmyrov
Producer — Lisa Mowshyna
Producer assistant —Margarita Voronova
1AD — Kristina Ilyina
Production designer — Maria
Chupailenko
Set decorator—Kseniia Nebolsina
Props assistant — Oleksandr Khomenko
Stylist — Maria Siviakova
Style assistants — Olha Havryliuk,
Yevheniia Zhorova
MUAH artists — Dasha Barskaya, Diana Ovcharenko, Alina Artiushenko, Nata
Braslavich
Casting — Easy Casting
PM — Oleksiy Yemelyanov
Gaffer — Leonid Sidorenko
Focus puller — Serhii Sardudinov
1AC — Vova Tonkonogov
2AC — Kyrylo Piddubnyi
Dolly — Vlad Foris
DIT — Oleksandr Sofin
Storyboard — Sasha Kukushkin
Location management — Vladislav S.
Pavlov
Agency — Drama Queen
Creative director — Anna Goncharova
Creative producer—Oleksandr Khmyrov
Project Manager — Yulia Gapon
PRODUCTION — TVLAB
Director — Nata Ivanova
DOP – Ruslan Mingazirov
Executive producer — Oleksandr
Khmyrov
Producer — Lisa Mowshyna
Producer assistant —Margarita Voronova
1AD — Kristina Ilyina
Production designer — Maria
Chupailenko
Set decorator—Kseniia Nebolsina
Props assistant — Oleksandr Khomenko
Stylist — Maria Siviakova
Style assistants — Olha Havryliuk,
Yevheniia Zhorova
MUAH artists — Dasha Barskaya, Diana Ovcharenko, Alina Artiushenko, Nata
Braslavich
Casting — Easy Casting
PM — Oleksiy Yemelyanov
Gaffer — Leonid Sidorenko
Focus puller — Serhii Sardudinov
1AC — Vova Tonkonogov
2AC — Kyrylo Piddubnyi
Dolly — Vlad Foris
DIT — Oleksandr Sofin
Storyboard — Sasha Kukushkin
Location management — Vladislav S.
Pavlov
Stills photographer — Ivan
Khodanych
Backstage photographer — Rost
Reznichenko
POST PRODUCTION
Post-production producer —
Oleksandr Troshchylo
Edit — Mykyta Bereg
Colorist — Andi Chu
Colour producer — Alex Carswell
Music composer — Dima Koloah
Post-production — WeAreFxStudio
Executive producer — Alexandr Dysenko @alexandr.dys
Post-production producer — Stas
Ravskyi @ravskyi
VFX supervisor — Vasyl Goncharov @vasay_san
CGI Artists — Valentin Prokopenko,
Vladyslav Povoroznyk
VFX & Compositing Artists — Dmitro
Sukhodol, Karina Kuzmytska
Motion Designer — Vlad Sherstyuk
Actors — Olena Petrenko, Daria
Rodkevych, Anna Odyn, Alina
Marinina, Ganna Klymenko, Natalie
Savchenko
Khodanych
Backstage photographer — Rost
Reznichenko
POST PRODUCTION
Post-production producer —
Oleksandr Troshchylo
Edit — Mykyta Bereg
Colorist — Andi Chu
Colour producer — Alex Carswell
Music composer — Dima Koloah
Post-production — WeAreFxStudio
Executive producer — Alexandr Dysenko @alexandr.dys
Post-production producer — Stas
Ravskyi @ravskyi
VFX supervisor — Vasyl Goncharov @vasay_san
CGI Artists — Valentin Prokopenko,
Vladyslav Povoroznyk
VFX & Compositing Artists — Dmitro
Sukhodol, Karina Kuzmytska
Motion Designer — Vlad Sherstyuk
Actors — Olena Petrenko, Daria
Rodkevych, Anna Odyn, Alina
Marinina, Ganna Klymenko, Natalie
Savchenko
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